Part art gallery, part museum, part playground, Color Factory is SoHo’s must-see new attraction. This ultra-Instagrammable experience invites families and friends to explore 16 interactive installations that surround you in beautiful hues. You’ll take a personalized color walk, compliment each other with colorful words, and play in a blissful blue ball pit. Best of all, the cameras inside each room can photograph your fun and send you your pictures—adding some right shades to your feeds!